MANILA, PHILIPPINES – July 4, 2019 – Corregidor Island
holds historical narratives of war that represents the fight for the country’s
freedom. Known as the “Isle of Valor” or “The Rock”, the 358-kilometer island
holds more treasures apart from the history carefully preserved in the island.
The Corregidor
Foundation (CFI), the Department of Tourism through its marketing arm, the
Tourism Promotions Board (TPB), and the Tourism Infrastructure and Economic
Zone Authority (TIEZA), unveils the new brand of Corregidor – Corregidor Now.
Corregidor Now seeks to entice tourists to live and experience Corregidor
Island in more ways than one! Corregidor Now invites guests to learn the unique
story of Corregidor Island and explore spots around the island that are waiting
to be experienced, making it a unique and exciting tourism destination.
With the campaign,
they seek to actively promote the island’s various attractions, such as
middle-side barracks, battery grubs, Pacific war memorial complex, Cine
Corregidor, Spanish lighthouse, Japanese garden of peace, Filipino heroes
memorial, Malinta tunnel, and Lorcha dock. Beyond historical relics, the island
boasts of a multitude of opportunities for every type of traveler to enjoy --
biking, bird watching, camping, fishing, hiking, island runabout, and kayaking
are just some of the fun activities in the island.
President Rodrigo
Duterte has appointed Corregidor Foundation Inc. Chairperson and CEO Cynthia
Carrion in spearheading the new strategic campaign, dubbed “Corregidor Now,”
which aims to deliver a stronger and unified voice for the whole island,
bringing it to greater heights as a tourism attraction. “For years, Corregidor
Island seemed to be perceived solely as a popular historical site, with its
idyllic features unknown to many,” Carrion said. “With our campaign, we hope
that it will usher in a new era for this eco-historical location, making it known as a
place of sanctuary where one can enjoy a relaxing opportunity to revel in the
past.”
This initiative,
according to TPB Chief Operating Officer
Marie Venus Tan,
aims to attract more domestic and international tourists to visit Corregidor
Island.
TIEZA is developing a
comprehensive master plan for the redevelopment of Corregidor and the proposed
rehabilitation of the Corregidor South Dock Pier. Under the marketing campaign,
they will implement more proactive promotional
efforts in various forms of media to inform the public and entice target
markets to visit the island.
With all the tourist destinations in the Philippines, Corregidor Island
is the only one where you can truly dive deep into history while enjoying the
best of tropical Philippines. It is the picture-perfect showcase of the variety
of fun and adventure offered on its land, sea, and air. Carrion invites
Filipinos to come together, enjoy, and explore the historical paradise that is
an ultimate relaxation and fun adventure sanctuary.
